VISUAL UI DESIGN
The Most Advanced Gaming Experience
Nvidia SHIELD is a family of devices that let you game anytime, anywhere, instantly. Powered by NVIDIA Tegra processors and GeForce in the cloud, SHIELD brings you next-gen Android games and AAA titles on demand. Our goal was to create the definitive SHIELD family experience online.
Visual UI design
Pay off the brand promise
Developed rich, immersive content that simulated the product experience online to reinforce the brand promise of SHIELD as “The Most Advanced Gaming Experience”.
High fidelity storyboard for animated product story
Prioritize the retail channel
Highlighted the NVIDIA store, reduced redundant content and removed all barriers to checkout for a best in class e-tail experience.
Amplify earned media
Syndicated, curated and recirculated social content to become part of the daily conversations happening around the SHIELD product family.
Developed the story and storyboards to guide the motion/VFX team for the product launch video.