SHIELD_product_console.png

The Most Advanced Gaming Experience

Visual UI design

Nvidia SHIELD is a family of devices that let you game anytime, anywhere, instantly. Powered by NVIDIA Tegra processors and GeForce in the cloud, SHIELD brings you next-gen Android games and AAA titles on demand. Our goal was to create the definitive SHIELD family experience online.

 
 

VISUAL UI DESIGN

The Most Advanced Gaming Experience

Nvidia SHIELD is a family of devices that let you game anytime, anywhere, instantly. Powered by NVIDIA Tegra processors and GeForce in the cloud, SHIELD brings you next-gen Android games and AAA titles on demand. Our goal was to create the definitive SHIELD family experience online.

 
 
 

CLIENT

NVIDIA

DATE

December, 2014

AGENCY

AKQA

ROLE

Visual UI design

 
 
SHIELD_product_console.png
Pay off the brand promise<br>&mdash;

Pay off the brand promise

Developed rich, immersive content that simulated the product experience online to reinforce the brand promise of SHIELD as “The Most Advanced Gaming Experience”.

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SHIELD_product_01.jpg
SHIELD_product_02.jpg
&mdash;<br>High fidelity storyboard for animated product story


High fidelity storyboard for animated product story

SHIELD_sketches_product_stories.jpg
Prioritize the retail channel<br>&mdash;

Prioritize the retail channel

Highlighted the NVIDIA store, reduced redundant content and removed all barriers to checkout for a best in class e-tail experience.

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SHIELD_store_01.jpg
SHIELD_nav.jpg
Amplify earned media<br>&mdash;

Amplify earned media

Syndicated, curated and recirculated social content to become part of the daily conversations happening around the SHIELD product family.

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SHIELD_game_community_01.jpg
Launch video<br>&mdash;

Launch video

Developed the story and storyboards to guide the motion/VFX team for the product launch video.

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SHIELD_sketches_launch_video.jpg