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Visa Olympics RioPool

Campaign, Visual UI design

Visa's payment technologies have been used around the world by people from different backgrounds, experiences and cities. During the 2016 Rio Olympic Games, We wanted to unite them into the world's largest carpool in a very unique and compelling way.

 
 

CAMPAIGN / VISUAL UI DESIGN

Visa Olympics Riopool

Visa's payment technologies have been used around the world by people from different cities, backgrounds, and life experiences. During the 2016 Rio Olympic Games, we wanted to unite them in a very unique and compelling way through the world's largest carpool.

 

 
 

CLIENT

VISA

DATE

JULY, 2016

AGENCY

AKQA

ROLE

UX / UI design
Logo / Icon design
Design direction
 

 
 
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Interactive in-car experience<br>&mdash;

Interactive in-car experience

We concepted, designed, and built a custom interactive in-car experience that paired riders together to create Olympic Games-themed videos using relevant Olympic sports filters. It united people around the world, by turning strangers into new friends.

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Visualizing the Experience<br>&mdash;

Visualizing the Experience

My design direction for the campaign logo was to visualize the interactive experience, represents Brazil's energy, and the excitement of the Olympic Games. It should be fun, dynamic, and symbolize sports games. Based on this approach, I designed all the creative assets for the campaign such as Olympic Games-themed icons and overlay graphics along with the UI of the in-car experience.

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A great finish<br>&mdash;

A great finish

Apart from a ton of hugs, hi-fives and laughs, fans and athletes from around the world not only shared hundreds of videos, but connected in amazing ways. Gold Medal winner and World Record holder Wayde Van Niekerk even gave his autograph and track jacket to one of his young fans. Combined with the fact that one third of participants changed their payment method to Visa in-app, the Visa RioPool was a huge win for everyone.

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